well said

'To Design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.' 
                                              — Paul Rand


Things I have been thinking about.....
Polimoda Firenze
L'Ecole des Créatifs
FDA, the design school in Firenze


Things I have been looking at:
BVD
r brand
r-design UK
APOKA

Fantastic.

As I searched the internet for good package design ideas, I stumbled upon this: 

My identity has been reduced to a bright red tampon brand. 

Neato.

"Midwest Pour:" a project for Critical Frameworks

Glue Pour

Vancouver, Canada

December 1969

The Original

Done by Robert Smithson, an Earthworks artist of the early 60s and 70s.

I chose to recreate a modern day food version of "Glue Pour" using prime midwest characteristics. 

Meat and Cheese. 

I chose this duo because I feel as though I am constantly reminded of them living as an almost vegan living in the midwest. Furthermore, I find that most of these products available to buy are of poor quality. The cheaper it is, the worse it is, and the more you get of it. For the meat, I bought 6 lbs of ground beef, mixed it (with my bear hands) in with two eggs and 8 crackers and baked it for about 5 hours. The 6lbs of meat was $12. For the cheese, I purchased a brick of notorious Velveeta "Cheese" Dip. The Velveeta weighed 1lbs and cost $6. 

My house stunk of pure dead cow meatloaf for a day and a half. My clothes stunk. The furniture stunk.

Shortly after I was in the classroom to preform the piece, I poured the 'cheese' over the cone-shaped meat mound and watched. To no surprise, the Velveeta slowly dripped down the meat mound. 

What did surprise me, however, was how quickly the Velveeta cooled and hardened on its way down. 

My roommate later commented, "Velveeta, just a few molecules away from plastic." 

I plan to use that later on in life for an advertisement. Thank you Aly.

Portland, Oregon

My roommate and I went to Portland because she had an interview for grad school at Pacific University.

She went for the interview. I went for VooDoo Doughnuts.

Yum.